Thought Leadership Content created from Market Research
Backed by First-Party Data
Designed by Market Research Experts
Answered by Verified People
Statistically sound. Human-centric.
We specialise in data and insights from custom research
- We create engaging content with on-the-ground intelligence in Singapore, Southeast Asia and the rest of the world
- Trusted by brands locally and globally to use research to strategise and grow
- Uncover what matters to your audience through robust, direct user and customer research
- Test ideas, validate direction, and shape strategy through data
- Use insights for relevant content that educates, persuades, and performs
We care about truth, accuracy and transparency
OUR CONTENT COMES FROM REAL DATA
- Insights from human perspective
- Verified and quality-checked
- AI tools for process optimisation only
- Market led stories - not influencer driven
- Data backed by statistics and verbatims
OVER TWO DECADES OF EXPERTISE
- 1000++ research projects
- Trusted behind-the-scenes enabler
- Same experience applied to content strategy
BESPOKE, FLEXIBLE AND SCALABLE
- Singapore and South-East Asia provider, locally and gloabally
- Single point of contact and management
- Consistent and comparable data across markets
CMC AND RMC CERTIFIED, ISO 20700:2017 TRAINED
KEY SOLUTIONS
By uncovering what makes business sense
Before we dive into data or strategy, we take time to understand the real drivers behind your brief and uncover what matters and makes business sense to you. Sometimes that means challenging assumptions, reframing goals, or asking the questions that haven’t been asked yet. This way, we meet your needs.
Then we keep it simple with a proven 5-step process that helps translate a complex project into clear action.
FAQ
What types of projects do you specialize in?
We specialize in thought-leadership content backed by creative, data-driven research. Our work blends creative question design with statistical depth, uncovering insights that resonate across cultural and generational lines. In one recent study, apart from the typical influences, we discovered a deeper driver: that the father’s brand preference significantly shaped his children’s choices. This kind of finding doesn’t just inform—it transforms how our clients position their products and lead the story telling. We apply the same expertise to Strategic Market Research and Expert Opinion Services.
Databacked Stories
Welcome to our content hub. Every article here is a reflection of how we provide content. We turn real-person, real-world behavior into meaningful, market-relevant content. Backed by verified data and decades of research expertise, these pieces showcase how we transform insight into strategy, and strategy into stories that resonate.
We were highly impress with Katrina's attention to detail, analytical depth, and commitment to delivering high-quality, objective insights and would not hesitate to recommend Dexter-RE to any organisation seeking reliable, insightful and professional market intelligence and advisory services
The quality of the baseline recruitment laid the foundation for a good follow up. Dexter-RE has proven itself a brand that I could trust and recommend to any of my counterparts who wish to outsource part of their large-scale survey or study with an intensive follow-up schedule
Katrina provided her expertise in facilitating conversations with stakeholders, employees and customers, writing reports for the working committees to use and providing her expert opinions in client debriefs. Our clients have also specifically requested for her expertise and services a number of times. We are happy to continue engaging Dexter-RE for our projects
Katrina and the Dexter-RE team is professional and able to help us improve on our questionnaire development to unveil deeper visitors’ insights, reasons of satisfaction, recommendation and revisit. The analysis of insights gets better every year and has also allow us to priorities our actions as it provides very good clarity. Their professional knowledge and services helped gave us the leads to solve a few of our challenges
Since 2022, we have worked with Dexter-RE for project scopes ranging from market entry strategy, market sentiments, product use, product-to-market concept and marketing strategy in order to support the clients in their decision making. She is able to capture the key takeaways for us to help the client pivot their business. We continue to choose her as one of our preferred partners for our projects in Singapore
The final report was thorough, insightful, and tailored to our specific requirements, providing actional intelligence that was critical to our client's decision-making process
Ms Katrina Dexter was the lead for both occasions on design of the study, field recruitment, survey and analysis of the data. Despite the relatively unique project topic, Katrina and the Dexter-RE team were able to fully understand our requirement in a very short time, and design the study that meet our expectation
Thank you for the efforts, flexibility and great collaboration. We are looking forward to operationalising the report insights with all participating brands and, potentially, follow on with deep dives to certain strategic focus areas
Thanks Katrina. Great support on this fast project from the Dexter-RE team. The report is very helpful, very detailed and clear to help us pull together the 2 markets
We are very happy with the professional service that Dexter-RE has provided. The final report that the company has produced for us has given us new insights into ways of improving our efforts to raise awareness on climate change and encourage the adoption of climate-friendly habits
I am very impressed with the level of service and quality of work Katrina and the Dexter-RE team provided to us. Not only did they fulfill the stringent technology requirements imposed by our bank, Katrina also made sure that our feedback are actioned upon.
The report was presented last week with a great success and reception from end client! Thank you to all of you for wonderful work being a strong global team delivering great insights! We found a ton of wonderful quotes and common threads to report on that worked wonderfully.The team was very appreciative at how flexible we were through all of the back and forth with their very stressed client
Delighted to hear that fieldwork went really well and moderation was excellent. Thanks very much for all the effort both of you and team have been put in throughout. It's been a pleasure to work with you both
This has really been a tall order for Katrina and the teams. Kudos to them for what they have achieved. Despite the tight timeline and all constraints posed by the COVID situation, we are pretty much on track